We Understand Your Opportunity & Your Challenge
Companies entering new arenas need a broad understanding of the landscape from latent customer needs to local culture aspects as also asymmetric competitors and potential disruptions.
Be aware: the most of the issues will hit you by surprise - like an iceberg „below the surface of water“
Strong regulation and high competition can quickly turn an expansion project into an adventure. It is still extremely difficult and complex for foreign companies to establish a local business unit in Germany and form successful sales units. We at BEACHHEAD do not only solve these challenging and complex topics for our clients, we ensure a fast and successful market entry.
Opportunity: Open up international markets
For any company, choosing the optimum location for its next international project is a major decision. Trying to juggle an overseas operation while maintaining your current domestic customer base with a small staff is incredibly challenging, and you likely won’t be able to sustain your growth. For international enterprise software companies it is key to ensures the rapid and practicable establishment of a successful sales organization.
Challenge: How to enter the right market
Due to the uncertainty of the imminent Brexit, more and more international companies are deciding to avoid the United Kingdom as entry point for Europe. They are targeting Germany directly as it is the largest economic power in Europe. It is eminent to have a broad understanding of the local business and culture, customer landscape and local competition, including possible disruptive factors. Without a deep understanding of your international target market, you leave a large margin for costly risks and mistakes.
Challenge: High risk and unpredictable costs
The process from the starting activities of a recruiter to the first full contact of your own initial sales team with a "real" customer usually takes about 10-12 months. This time lag and the lack of focus costs the company very valuable market entry opportunities, market shares and initial revenues. At the same time, the company takes intensive risks right from the start due to the direct employment of employees under European labour law .